Marc led us in the pledge, Verna played “Take Me Out to the Ball Game”, Vinny T. gave our Invocation, Thankful for spring.
GUESTS/VISITORS: Stew Brandt
ANNOUNCEMENTS:
President Judy announced that:
· Rotary PR Expo March 20th in Boxboro, MA: Let Judy know if you want to attend
· Mother’s Day- Strivers Mother’s Day 5k on 05/10/15
· Judy is putting a Rotary Team Together
· Posts and Brochures available for display
· CPR Sign-Up
Wednesday 3/25/15 – 6:30-9pm; Wednesday 4/1/15 – 6:30-9pm; Monday 4/13/15 – 3:30-6pm; Thursday 5/7/15 – 3:30-6pm; Tuesday – 5/19/15 – 6:30-9pm and Saturday – 6/6/15 – 1-3:30pm
· Natick Common Street Church is now Natick Spiritual Center
· 05/31/2015- Temple Israel Honoring Arnold Zaltas
· 03/19/2015- Next Open Door
· Tour de Natick Yard Signs- Let Steve Brayman know if you have any
· Thank you to Marc and Eric for website
SPEAKER: Michelle Levy invited by Dr. Keefe who is a Brand Strategy Consultant. She was formerly at Walnut Hill School as Chief Marketing Officer, and now works independently primarily with nonprofits.
BRANDING:
· Brand is what you tell yours about afterwards
· Think of it as a suit of clothing with a bit of room to grow- Aspirational
· 4 Pieces
o Messaging
o Visual
o Behaviors
o Marking Comm. Plan
· Think about “Brand” check-up regularly
o Are you charging your strategy
o Has your constituency changed
· Tips
o Consistent elevator pitch
o Compelling proof points- why work with you?
o Have a communication plan
NEXT WEEK SPEAKER:
· Olivia Van Amsterdam- “Invent Team”
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